Be Bold or Italic, never Regular
Abstract® Professional Products has been established in the field of nail care and styling since 2014. Sofie Devlieger, international teacher and multiple world champion, developed the brand out of passion for the profession. “As a nail technician, I understand the importance of product quality and performance. My goal is to fill the existing voids and needs of nail technicians with superior and innovative products.”
AWARD-WINNING PRODUCTS
“I started Abstract® because I missed a good and affordable gel. Many big brands decided to stop the production of color gels in jars, while this was one of the bestsellers for us. In order to continue to offer our customers service, I developed and launched Abstract Colors”, says Sofie Devlieger. The highly pigmented, hard color and glitter gels in jar are still one of the showpieces. Brush N' Color followed in 2017, a gel polish in a bottle with sublime viscosity. The demand for other products continued to grow, and Abstract® Professional Products gradually grew into a household name in the world of nail styling. Meanwhile, the brand encompasses everything from prep to finish. “The most important starting point is always the needs of the nail stylists. In addition to quality and affordable, the products must above all offer added value.”
Nail Design Magazine organizes the 'Nail Design Magazine Readers' Choice Award Benelux' every year. An award for the most favorite, most innovative, most user-friendly nail product within ten different categories according to the readers of Nail Design Magazine. Of course we also take our chance with Abstract® Professional Products and with success! Several products have been awarded several times with a Readers' Choice Award from Nail Design Magazine.
RESPONDING TO TRENDS
Thanks in part to an internal production department and dynamic marketing department, Abstract® can quickly respond to new trends, techniques and colours. “The trends in nail styling are constantly changing. As a brand, we evolve with the sector, but with our own unique twist. Our slogan 'Be Bold or Italic, never Regular' summarizes the vision of Abstract® well”. New collections and tools are launched several times a year or the classics get an upgrade.
MORE THAN NAILS
Abstract® Professional Products is not just for nail stylists. With Tan N' Go and Glow N' Go, the brand has succeeded in bringing professional tanning products to the market. to take. In addition, Lash Lift Brow was introduced to the general public in October 2019.