The TPO saga left us all with emptier shelves, so at Abstract® we took the initiative to make sure you could offer your clients more colours again – ASAP.
Just when you thought we had it all? We’re launching 200!!!!! – yes, you read that right: 200 – NEW COLOURS. There’s truly something for everyone! Do I hear you say “choice overload”? You betcha! Your clients will feel it too.
Unfortunately, we couldn’t release them yet during our amazing Shopping Days, but they’re coming very soon.
200 shades once again inspired by the most iconic songs and artists — because colour, music and emotion are always connected.
Are you totally into modern hits, or more of a classics lover? You’ll surely recognise many of our names — and even see them reflected in the colours themselves.


What can you count on?

  • Our well-known quality with highly pigmented formulas
  • Beautiful coverage and smooth application
  • A wide colour palette (a shade for every taste)
  • Of course, free from… and free from HEMA


What’s new?

  • Our Tiny bottle goes from 7.5 ml to 8 ml (even more joy in one bottle)
  • A new and modern look for our bottles
  • Exclusive in-store launch

New look. New size. New melody. But with the same Abstract® quality that’s made your work shine for years!


Want a sneak peek at some of the new names?

  • Call Me Baby
  • Good Vibrations
  • Hot Stuff
  • Ice Ice Baby
  • Number Of The Beast
  • Pump It
  • Smoke On The Water
  • Uptown Funk
  • ...


Sounds like music to your ears? Then join us from end of octobre in our stores in Bruges, Hasselt and Olen, because the LAUNCH WILL BE IN-STORE ONLY at first!
So mark end of octobre in your calendar! And by the way — did you grab your exclusive -10% voucher during our Shopping Days? Don’t forget to use it!


PS: We’re open every Thursday evening until 9:30 PM — perfect for those with busy schedules!